A Brief Guide to Building a Loyal Social Following for Your Brand

Freelance Article Written for Eden Advertising

The power of social media for businesses is often underestimated, but the reality is, active social media presence is one of the fastest and most efficient ways to build a loyal social following for your brand. And offering financial incentives, being different, authentic, and engaging are the most important rules of social media to increase traffic, sales, and brand recognition.

Be “Human” and Different

Social media can give your brand a personality. One of the most important things you need is a human voice because social media can only be effective if it can make your brand seem more human and approachable. Through paying close attention to your metrics and analytics, you can develop a voice that your particular audience can identify with.

You also need to be different and show how you differ from the rest. If you offer the same kind of content as your competitors, you are not giving your audience a reason to stick around. Your content needs to be unique and intriguing. And since this is not a personal page, your content also needs to be as relevant and consistent as it is interesting.

Know Your Audience and Engage

When social media marketing is done right, it visibly increases search engine rankings and website traffic. Remember, social media metrics can help you learn a lot more about your audience, target your audience more accurately, find new followers, and receive instant feedback from them. Keep your audience involved and listen to what they are saying. If you content is based on your audience’s needs and wants, you will keep them intrigued and engaged.

Just because this is social media for businesses does not mean you can just post content about your services and products, and hope for the best. You need to interact with your audience and pay attention to their needs and interests. Sharing relevant content from other, more popular pages that might be useful to your audience is also a great way to engage with and understand your audience better.

Know Your Platform and Provide Incentives

Smart social media marketing requires different strategies and tactics for each different platform. All social media platforms operate differently, and you need to be familiar with what strategies work for each. For example, Tumblr and Facebook are both social media platforms, but they are vastly different in the ways people and businesses take advantage of them. In other words, you need to tailor your content according to the platform you are using.

Once you have increased your number of followers, they will need measurable incentives other than valuable content. Contests, discounts, gift cards, coupons, and similar rewards are integral in successful social media management.

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